Our platform employs various types of tracking tools, each serving a specific and determined function. The categories currently in use are described in detail below.
Strictly necessary elements
This category includes the technical tools essential for the proper functioning of the platform. They allow navigation between pages, access to restricted areas, maintenance of the active session, and execution of essential security measures. Without these fundamental elements, the services requested by the user, such as managing their profile or executing transactions, could not be provided appropriately. As these are technical tools, their use does not require prior user consent, as they are based on our legitimate interest in providing a functional and secure service.
Performance and analysis tools
In order to constantly improve the quality of our offering, we use analysis systems aimed at collecting information in an aggregated and anonymous form. These tools allow us to quantify the number of visitors, identify the most consulted pages, monitor dwell times, and identify any error messages encountered during navigation. The data obtained is processed exclusively for statistical purposes and does not allow direct identification of the individual in any way.
Features and customization
Elements belonging to this category allow the platform to remember user choices made in previous visits, such as preferred language or personalized display settings. The primary goal is to offer a tailored experience, reducing the need to repeatedly enter the same information and facilitating access to content of greatest interest.
Targeting and promotional messages
Where strictly relevant to the platform's purposes, we may use tools to profile the user in order to propose communications in line with their interests. These technologies track browsing habits to avoid repetitive content and measure the effectiveness of communication initiatives. If this type of tracking is not active, the user will still see promotional messages, which, however, will not be personalized according to their specific preferences. The activation of these tools is subject to the user's explicit consent.